Market Research

Bounce rate - The number of people who view one page and then leave

a website without viewing any other pages.

Data - Statistics and facts collected for analysis.

Focus group - A form of qualitative research where people are

asked questions in an interactive group setting. From

a marketing perspective, it is an important tool for

acquiring feedback regarding new products and various

topics.

Hypothesis - A supposition that is tested in relation to known facts;

a proposition based on reason but not necessarily

assumed to be true.

Listening lab - A testing environment where the researcher observes

how a customer uses a website or product.

Observation/online ethnography - When a researcher immerses themselves in a particular

environment in order to gather insights.

ORM - Online reputation management (ORM) Understanding

and infuencing the perception of an entity online.

Primary research - The collection of data to present a new set of fndings

from original research.

Qualitative data - Data that can be observed but not measured. Deals with

descriptions.

Quantitative data - Data that can be measured or defned. Deals with

numbers.

Really simple syndication (RSS) - RSS allows you to receive updates without requiring you

to constantly visit web pages in your browser.

Research community - A community set up with the intention of being a source

for research.

Research methodology - Methods employed in research for reaching results.

Sample size - The number of respondents in a sample of the

population.

Secondary research - The collection of existing research data.

Sentiment - The emotion attached to a particular mention – positive,

negative or neutral.

Statistically significant - A sample that is big enough to represent valid

conclusions.

Digital Marketing